A New Fashion and Lifestyle Magazine
On October 11, 2017, a new magazine was born. Scandinavian MAN is a new biannual fashion and lifestyle magazine, focusing on the personalities, brands, and phenomena that shape the world through a Scandinavian perspective.
Behind the magazine are experienced Swedish fashion operatives Jonas Bergström and Konrad Olsson. Olsson, who previously held the position as editor of Plaza Magazine and Plaza Uomo, is now the editor-in-chief of Scandinavian MAN.
”The interest for all things Scandinavian is bigger than ever right now. We saw a need for a magazine that not only brought the best Scandinavian menswear brands together under one platform, but also brought strong Nordic values like sustainability, equality, and innovation, to a larger audience” says Olsson.
The magazine was launched at Ne- ueHouse in New York, where the evening began with presentations of Scandinavian fashion brands to local fashion editors and buyers. Participating brands included Sand Copenhagen, Stenströms, Project Twlv, Sjöö Sandström, and CDLP.
Following the presentation, Konrad Olsson led a panel talk with Marcus Samuelsson, award-winning chef, restaurateur, author, and TV personality, supermodel Alex Lundqvist, and Natalia Brzezinski, CEO of Brilliant Minds, together discussing the Scandinavian man as a role model to the world. SACCNY acted as partner and cohost of the event.
Scandinavian MAN will host several global events during 2018. In January, the magazine will host a pop-up lounge at fashion fair, PROJECT, held at New York City’s Javits Center.