The Swedish-American Chamber of Commerce in New York, in collaboration with Deloitte, are pleased to announce the winner of the 2017 SACCNY-Deloitte Green Award: Whywaste, a Swedish-based company offering digital solutions enabling retailers to easily identify products at risk of passing their expiration date to reduce waste.

Every year the SACCNY-Deloitte Green Award is presented to a Swedish company that offers a breakthrough “green” solution or technology. The winning company or organization must demonstrate forward-thinking and innovation within sustainability and food production. The jury selected Whywaste as winners with the following motivation:

“With an innovative and easy-to-use solution for the food chain industry, Whywaste has shown great potential in decreasing the amount of food waste, contributing to both sustainability and profitability in the food industry”.
– Andreas Marcetic, Partner, Deloitte AB

Kristoffer Hagstedt, Annika Hellenberg and Martin Grådal from Whywaste accepted the award on stage at the Sustainology Summit held on November 7 at Citi TriBeCa in New York City.

Food waste is a global problem. At Whywaste, our ambition is to help reduce waste beyond Sweden’s borders which is why we are very excited about the SACCNY-Deloitte Green Award and about the opportunity to take advantage of SACCNY’s knowledge and accumulated experience from the U.S. market.

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Anna Throne-Holst, SACCNY; Annika Hellenberg, Whywaste; Martin Grådal, Whywaste, Kristoffer Hagstedt, Whywaste; Andreas MArcetic, Deloitte at the Sustainology Summit

About Sustainology

The Swedish-American Chamber of Commerce in New York strives to bring attention to one of the most pressing issues of our time: food production and food waste. By featuring industry leaders and innovators in the food tech realm, providing a number of interactive workshops and awarding an especially forward-thinking company, we hope to offer a full-day of complete immersion in the future of food.

Anna Throne-Holst
Executive Director – President, The Swedish-American Chamber of Commerce, Inc.
E-mail:, tel: +1 929 325 8130,

Yasmina Backström
Head of Communications – The Swedish-American Chamber of Commerce, Inc.
E-mail:, tel: +1 212 838 5530.


About the event