A Leading Cultural Hub To Open In New York
Fotografiska—one of the world´s biggest venues for photography and leading cultural hotspots—is making its way to New York. Co-founder Jan Broman shows us the space and tells us more.
Jan Broman & Anna Throne-Holst
Next spring, New York will see the opening of Fotografiska, world renowned photography museum co-founded by brothers Jan and Per Broman. For those of you who may not be familiar with Fotografiska, it is nothing like your regular museum. Since its founding in 2010, both partners knew they wanted to bring photography to a wider audience. So incorporating world-class photography with a modern restaurant, dynamic bar scene, learning academy, art-oriented retail and event spaces, Fotografiska has become more of a global melting pot.
Having hosted more than 170 exhibitions to date, showing the work of iconic masters such as Annie Leibovitz, David La Chapelle, Irving Penn, and Helmut Newton, along with many exciting new photographers, this Swedish institution has become “Northern Europe’s most visited meeting place for contemporary art,” notes Jan Broman. As the self-dubbed ‘New Kid in Town’ is slated to open its doors abroad, the co-founders set their eyes on London’s Whitechapel and New York’s Park Avenue South as its starting points. For Jan Broman, the decision to move to New York is a natural one. During an exclusive tour for SACCNY´s members, of the 45,000-square-foot premise, currently under construction, he notes, “New York is the center of everything, so of course we want to try to strengthen and enhance the photography here.”
Nevertheless, regardless of the location or size of future developments, the spirit of Fotografiska remains. “We always try to create places that are inclusive and welcoming. In creating discussions and reflections, our greater vision is to inspire people to a more aware and conscious world,” says Jan.