SACCNY´s Network Shares Thoughtful Insights
A newly published study by the Swedish Institute shows that the majority of Americans think very highly of Sweden and Swedes. Do not try to become too Americanized—It could be a mistake.
”The results are very interesting and indicate that the ties between Americans and Swedes are still strong. Clearly, many people in North America appreciate issues that are important to Sweden, such as innovation, sustainability, education and respect for human rights. This makes for fertile ground for further exchanges and new partnerships.”
—Annika Rembe, Director-General of the Swedish
Engage a good lawyer to help your company navigate the ins-and-outs of U.S. regulations. Be they taxes, import and export, immigration, employment and corporate banking services; chances are: they are very different from what you are used to. Institute.
”The U.S. provides a very flexible environment for business, but not so flexible as you might think. Hidden surprises can create enormous liabilities, so it is important for any startup or investor to develop a relationship with an established law firm early on, and make sure everything is fully compliant with the law”
—Philip Berkowitz, Co-Chair U.S. International Employment Law and Financial Services Practices at Littler Mendelson, P.C
Be direct and proactive when connecting with U.S. companies. Americans tend to get down to business very quickly, so cut to the chase and show them what you can bring to the table.
”When it comes to marketing—a product, company, or yourself—there is nothing more efficient than reaching out to opinion leaders and telling them what you have to offer. New York has many opinion leaders, and the best channel for a Swede to meet them is through the Swedish-American Chamber of Commerce.”
—David E. R. Dangoor, President of Innoventive Partners
Refer To Current Customers
Associating your company with big-name clients can help you reach out to potential customers. The reason is simple: Endorsement by larger brands can help you build credibility and will land you more meetings.
”Brand recognition is very important. That being said, size is not the only criteria. Affiliating yourself with quality clients, regardless of their size, will be most impactful and help enhance your credibility in the marketplace.”
—David J. Kaplan, New York Asset
Management Practice Leader at KPMG LLP