Swedish ad tech company DanAds™ has gone from being a small start-up in Åhus, Skåne, to now serving some of the biggest publishers and brands in the world, including Bloomberg Media Group, Hearst, TripAdvisor, eBay, and SoundCloud.

DanAds™ was founded in Åhus, Skåne in 2013, by Peo Persson and Istvan Beres, with the vision of creating better ways for Publishers and Brands to sell their inventory to Advertisers. This was long before the concept of self-service advertising was on the market, and it has been the focus of the company ever since.

“DanAds™ primarily operates in the U.S. market and we have been doing nothing but building white-label Self-Service infrastructure in different shapes and sizes during the past 6 years for clients like Bloomberg Media Group, TripAdvisor, Hearst, eBay, and SoundCloud. We truly believe Self-Service has a crucial part to play in securing a bright, profitable future for Publishers, and we want to help the whole industry get there faster”, says CEO and Co-Founder Istvan Beres.

    Co-founders Peo Persson and Istvan Beres together with one of DanAds investors, former Swedish Minister of Finance Anders Borg. Photo: Josefine Stenersen (Di)

      What does DanAds™ do?

      DanAds™ offers a web-based, white-label advertising platform that integrates directly on the publisher’s website. DanAds™ allows publishers’ advertisers to easily self-manage their own advertising campaigns in the publishers’ media. Media planning, booking, production, invoicing, and campaign statistics are all made simple through DanAds™ self-service system.

      Some of the company’s recent celebrations:


      Peo Persson
      Co-founder and EVP Sales

      Lisen Zethraeus
      Chief Marketing Officer