Behind Sweden’s Brand

Behind Sweden’s Brand

How Sweden Became the Innovation Nation ABBA, blonde vixens, strong silent types, socialism, minimalist design… Stereotypes about Sweden proliferate, some accurate, others less so. But what does Sweden’s brand actually look like today and how can Swedish companies and...

Closing the loop

Four Stages in the Cycle of Food A perfectly round shape that continues in perpetuity, the circle is an apt emblem for true sustainability. In a circular model, every end feeds into a new beginning. Each carrot, for example, eventually returns to the soil that...

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