How to Succeed With Inbound Marketing

Dear Members, During the year we’ve had the pleasure to work with the Swedish ad agency Sandberg Trygg to help them start their business in New York. That is why we now have the exclusive opportunity to share their ground-breaking new report on digital marketing with...

Peter Strandell on the State of the Market

The Nasdaq SVP Talks Cyber Security, Geopolitics, and Developments to Watch in the New Year In the spirit of the season, we asked SACCNY board member and Senior Vice President & Group Treasurer for Nasdaq, Peter Strandell, to share his perspective on the past year...

Retail Revolution

How Swedish Brands Are (Re)Shaping the Future of Retail In the past, companies like Ikea and H&M have reshaped their respective fields in retail with vertical integration and radically altering customer expectations. Now we are in the midst of yet another retail...

The Store of the Future

Creating Unforgettable Brand Experiences Online and Beyond Tictail was founded in 2012. At the time, the founders, Carl Waldencranz, Siavash Ghorbani, Birk Nilsson, and Kaj Drobin, envisioned a platform that would help creative entrepreneurs in fashion, home decor,...

SACCNY Luncheon with Secretary Wilbur Ross

Luncheon with, U.S. Secretary of Commerce Wilbur L. Ross, JR., Mikael Damberg, Swedish Minister for Trade and Innovation, and Deborah Norville, anchor, Inside Edition, and best-selling author. With the United States being the biggest export partner to Sweden after the...

Nation Branding in Practice

How Companies Use Swedishness As Part of Their Marketing Volvo and IKEA are two of the most recognizably Swedish brands on the market. Their approaches to their Swedish heritage differ, even as both companies use Swedishness in their branding. Volvo: Swedish by Design...