by SACCNY | Dec 9, 2017 | Business, Design, Entrepreneurship, Fashion, Startup
Creating Unforgettable Brand Experiences Online and Beyond Tictail was founded in 2012. At the time, the founders, Carl Waldencranz, Siavash Ghorbani, Birk Nilsson, and Kaj Drobin, envisioned a platform that would help creative entrepreneurs in fashion, home decor,...
by SACCNY | Dec 5, 2017 | Business, Events, Politics
Luncheon with, U.S. Secretary of Commerce Wilbur L. Ross, JR., Mikael Damberg, Swedish Minister for Trade and Innovation, and Deborah Norville, anchor, Inside Edition, and best-selling author. With the United States being the biggest export partner to Sweden after the...
by SACCNY | Nov 30, 2017 | Business, Innovation, Sweden, VOLVO & IKEA
How Companies Use Swedishness As Part of Their Marketing Volvo and IKEA are two of the most recognizably Swedish brands on the market. Their approaches to their Swedish heritage differ, even as both companies use Swedishness in their branding. Volvo: Swedish by Design...
by SACCNY | Nov 30, 2017 | Business, Featured, Guest Column, Sweden
Building the Story of Tech’s Future with Values Young men and women the world over share a similar drive: To create and innovate. Innovation is a way of putting one’s fingerprint on the map, of making one’s contribution. There is a new world order rooted in creativity...
by SACCNY | Nov 30, 2017 | Business, Innovation, Startup, Sweden
How Sweden Became the Innovation Nation ABBA, blonde vixens, strong silent types, socialism, minimalist design… Stereotypes about Sweden proliferate, some accurate, others less so. But what does Sweden’s brand actually look like today and how can Swedish companies and...
by SACCNY | Nov 21, 2017 | Award, Business, Innovate46, Startup, Tech
PRESS RELEASE The Swedish-American Chamber of Commerce, Inc. is pleased to announce the winner of the Anders Wall Award for Exceptional Entrepreneurship: CELLINK. Among the four companies that made onstage presentations during the Innovate46 conference on October 11,...
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