The E-Krona

The E-Krona

Will Sweden be the First Country to Introduce Electronic Currency? A declining usage of cash in Sweden has urged the Swedish Central Bank to investigate whether kronor should be issued in electronic form. We asked Kerstin af Jochnick, First Deputy Governor of the...

Nation Branding in Practice

How Companies Use Swedishness As Part of Their Marketing Volvo and IKEA are two of the most recognizably Swedish brands on the market. Their approaches to their Swedish heritage differ, even as both companies use Swedishness in their branding. Volvo: Swedish by Design...

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