by SACCNY | Aug 9, 2019 | Business, Featured, Interview, New York, News, Politics, Sweden, Trends
Swedish businesses need to stay up to date on developments in policies and trade. In a global economy – undoubtedly – these developments have consequences on Swedish businesses. It impacts decision making and strategic planning as well as factors potential avenues for...
by SACCNY | Jun 6, 2019 | Business, Featured, Interview, Marketing
Why Innovative Marketing is Essential FACE Stockholm’s Head of Communication, Ebba Long, describes the brand’s relationship with millennials and Gen Z. Since its launch in 1982, FACE Stockholm has managed to make its name known on a global scale. And according to Ebba...
by SACCNY | Jun 6, 2019 | Business, Entrepreneurship, Featured, Interview, Marketing
How to Appeal to Millennials and Gen ZMaria Nila, Lexington Company, and Transderma Serums Thought leaders describe key ways to reach today’s shoppers. Millennials and Generation Z are all about showing the world what they have bought, what they use, and how they...
by SACCNY | Jun 6, 2019 | Business, Entrepreneurship, Interview, Retail
We asked four experts how these generations are transforming the business world as we know it. IDUN MINERALSThe beauty industry is changing rapidly, and millennials and Gen Z are a driving and active force. In a recent analysis from E-barometern, a Swedish report...
by SACCNY | Oct 26, 2018 | Interview, New York, News, Sweden
The Importance of a Positive Global Appeal Annika Rembe, the first female Consul General of Sweden in New York, dishes on the significance of promoting Sweden internationally and her plans to maintain and strengthen the country’s position abroad. With 20 years’ of...
by SACCNY | Aug 20, 2018 | Entrepreneurship, Featured, Innovation, Interview, Politics, Sweden
When Integration Meets Innovation Marie Wall—Deputy Director of Startup at Sweden’s Ministry of Enterprise and Innovation since Match 2016—talks about the challenges and rewards of supporting the startup scene, and why Sweden is so incredibly innovative. As a bridge...
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