by SACCNY | Dec 18, 2017 | Business, Entrepreneurship, Events, Food, Innovation, Sustainology, Sweden, Tech
There were two notable refrains at the 2017 Sustainology Summit: First, sustainability done right is intrinsically profitable—and must be in order to be viable from a business perspective. Second, considering the escalating climate crisis and diminishing natural...
by SACCNY | Dec 13, 2017 | Business, Retail, Sweden, Tech
How Swedish Brands Are (Re)Shaping the Future of Retail In the past, companies like Ikea and H&M have reshaped their respective fields in retail with vertical integration and radically altering customer expectations. Now we are in the midst of yet another retail...
by SACCNY | Nov 30, 2017 | Business, Innovation, Sweden, VOLVO & IKEA
How Companies Use Swedishness As Part of Their Marketing Volvo and IKEA are two of the most recognizably Swedish brands on the market. Their approaches to their Swedish heritage differ, even as both companies use Swedishness in their branding. Volvo: Swedish by Design...
by SACCNY | Nov 30, 2017 | Business, Featured, Guest Column, Sweden
Building the Story of Tech’s Future with Values Young men and women the world over share a similar drive: To create and innovate. Innovation is a way of putting one’s fingerprint on the map, of making one’s contribution. There is a new world order rooted in creativity...
by SACCNY | Nov 30, 2017 | Business, Innovation, Startup, Sweden
How Sweden Became the Innovation Nation ABBA, blonde vixens, strong silent types, socialism, minimalist design… Stereotypes about Sweden proliferate, some accurate, others less so. But what does Sweden’s brand actually look like today and how can Swedish companies and...
by SACCNY | Nov 17, 2017 | Business, Guest Column, Sustainability, Sustainology, Sweden
Businesses Get Bold in Their Climate Work From time to time people ask me if it’s not too heavy a burden to work with climate issues, as it is such a depressing topic. I always answer: On the contrary! Together with the companies in the Swedish sustainable business...
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