5G Network Management

5G Network Management

Ericsson’s Power to Shrink Distances with 5G Integration Ericsson has been at the forefront of communications technology for over 140 years. Today, Ericsson is committed to maximizing customer value by continuously evolving their business portfolio and leading the ICT...
The E-Krona

The E-Krona

Will Sweden be the First Country to Introduce Electronic Currency? A declining usage of cash in Sweden has urged the Swedish Central Bank to investigate whether kronor should be issued in electronic form. We asked Kerstin af Jochnick, First Deputy Governor of the...

Retail Revolution

How Swedish Brands Are (Re)Shaping the Future of Retail In the past, companies like Ikea and H&M have reshaped their respective fields in retail with vertical integration and radically altering customer expectations. Now we are in the midst of yet another retail...

Nation Branding in Practice

How Companies Use Swedishness As Part of Their Marketing Volvo and IKEA are two of the most recognizably Swedish brands on the market. Their approaches to their Swedish heritage differ, even as both companies use Swedishness in their branding. Volvo: Swedish by Design...

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