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Swedish-American Chamber of Commerce in New York

Nation Branding in Practice

by SACCNY | Nov 30, 2017 | Business, Innovation, Sweden, VOLVO & IKEA

How Companies Use Swedishness As Part of Their Marketing Volvo and IKEA are two of the most recognizably Swedish brands on the market. Their approaches to their Swedish heritage differ, even as both companies use Swedishness in their branding. Volvo: Swedish by Design...

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