How Companies Use Swedishness As Part of Their Marketing Volvo and IKEA are two of the most recognizably Swedish brands on the market. Their approaches to their Swedish heritage differ, even as both companies use Swedishness in their branding. Volvo: Swedish by Design...
Building the Story of Tech’s Future with Values Young men and women the world over share a similar drive: To create and innovate. Innovation is a way of putting one’s fingerprint on the map, of making one’s contribution. There is a new world order rooted in creativity...
How Sweden Became the Innovation Nation ABBA, blonde vixens, strong silent types, socialism, minimalist design… Stereotypes about Sweden proliferate, some accurate, others less so. But what does Sweden’s brand actually look like today and how can Swedish companies and...
A History of Exchange, A Future of Innovation Karin Olofsdotter, Sweden’s new Ambassador to the United States, discusses the historical bond between countries, advances in trucking infrastructure, and creating an inclusive global labor market. Why is the...
PRESS RELEASE The Swedish-American Chamber of Commerce in New York, in collaboration with Deloitte, are pleased to announce the winner of the 2017 SACCNY-Deloitte Green Award: Whywaste, a Swedish-based company offering digital solutions enabling retailers to easily...
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