The New Consumer
How to Appeal to Millennials and Gen ZMaria Nila, Lexington Company, and Transderma Serums Thought leaders describe key ways to reach today’s shoppers. Millennials and Generation Z are all about showing the world what they have bought, what they use, and how they...
MILLENNIALS AND GEN Z ARE CHANGING BUSINESS BY…
We asked four experts how these generations are transforming the business world as we know it. IDUN MINERALSThe beauty industry is changing rapidly, and millennials and Gen Z are a driving and active force. In a recent analysis from E-barometern, a Swedish report...
Sweden’s National Image
The Importance of a Positive Global Appeal Annika Rembe, the first female Consul General of Sweden in New York, dishes on the significance of promoting Sweden internationally and her plans to maintain and strengthen the country’s position abroad. With 20 years’ of...
Secrets To Swedish Success
When Integration Meets Innovation Marie Wall—Deputy Director of Startup at Sweden’s Ministry of Enterprise and Innovation since Match 2016—talks about the challenges and rewards of supporting the startup scene, and why Sweden is so incredibly innovative. As a bridge...
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